e-book Essentials of Marketing Management

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#27, Marketing management: Introduction and method(Class 12 business)

Get better grades. Export Citation. Get Citation. Lancaster, G. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

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    Essentials of Marketing Management

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